 |
|
|
|
|
|
The way we communicate is changing - and so is the way we do business
|
|
|
|
|
|
The way businesses are working is changing. Technology is moving forward at a pace not seen since internet, email and mobile phones became the norm in the mid 90s, and social media is overtaking traditional marketing and communication methods.
Those who've sat and watched the explosion of Twitter, Facebook, et al, confident that they're just another business fad that will fade into insignificance (desktop publishing and clip art, anyone?) will now have to admit defeat and get involved, or get left behind. And the scramble from businesses keen to ensure their online presence is as prominent as their offline existence has seen a whole new industry grow around servicing their needs - the digital agencies which now work alongside, and often replace, the more traditional marketing, PR and advertising agencies.
For those not yet ready to commit to hiring an agency to manage their digital output, a whole raft of applications are available to do it for you. Sprout Social is leading the way in social media management with its ability to manage the engagement, monitoring and evaluation of digital output, with 10 different tools to help businesses identify and attract new business.
As well as the outward appearance of business and the need to embrace social media, internal business processes need to adapt in order to survive. Antiquated business processes and those who refuse to move on from them will wither and die, no matter how efficient their paper-based or manual stock systems are. In today's business world everything is instant, and taking three days to process an order just doesn't cut the mustard anymore. And when the customer doesn't receive that order, they've got an instant worldwide audience of thousands of Twitter, Facebook and blog followers who'll know exactly what they think of the company that let them down.
Meantime specialises in ensuring your business systems are fully equipped to deal with the rapid pace of changing technology. Our software is the foundation of your business, and with it your systems can grow and adapt, whatever the future throws at them. Our latest advice guide looks at just how you can future-proof your business with some clever systems and ensure that the buzz you create on Twitter and Facebook is in praise of your business - not damning it.
The team at Meantime |
|
|
|
|
Fenner's links
If you've ever been alarmed by the accuracy of the targeted advertising on your web-based email or favourite networking site, this is the tool for you. The NAI opt-out tool works behind the scenes to eliminate the cookies which enable advertisers to personalise their ads according to the info they're scanning in your message data and browsing history.
hhttp://meantime.co.uk/XezeTIYIcU
The lovely people at Mashable, the top source for news in social and digital media, technology and web culture, have come up with five top tips for small businesses to create their own mobile presence with a limited budget. Ideal for those who want to keep up with technology but don't have the resources to hire an agency or an in-house developer.
http://meantime.co.uk/E8ErevudE4
The internet is ridiculously huge, says Business Insider magazine and we agree. 107 trillion emails were sent in 2010. How many of them spam, we wonder?
http://meantime.co.uk/ahE8aYuLIF |
|
|
|
|
|
If you'd like to comment on any of the content in this newsletter please get in touch - we'd love to know what you think.
From the team at Meantime
Meantime Information Technologies Ltd
w: www.meantime.co.uk
t: 01539 73 77 66
a: 1, Riverside Business Park, Natland Road, Kendal, LA9 7SX
Registered in England and Wales. Company Reg No. 2589414 |
| |
|
|
|
|
|
Features |
|
| Future proof your business |
|
| The latest in our series of guides explains how to make sure your business isn't left behind in the technology race - read it here. |
|
|
|
Links |
|
|
|
|
